The Double Up Food Bucks program is now available at four area Tops Friendly Markets in Jamestown, Falconer and Frewsburg.

The Double Up Food Bucks Program will provide Tops SNAP customers with a $1 for $1 match on fresh produce purchases – up to $20 per day. This is an increase from the previous $5 amount the program initially covered.

“We are thrilled to announce that Double Up Food Bucks NY at Tops Friendly Markets is increasing its daily cap from $5 to $20, making it easier for families to access healthy, locally grown produce,” said Lisa French, co-founder and CEO of Field & Fork Network. “This regional expansion coupled with the quadrupling of shoppers’ purchasing power will enable more individuals to stretch their food budgets while supporting local farmers and fostering healthier communities across New York.”

Tops Friendly Markets is the largest grocery store chain to participate in the Double Up Food Bucks program to date. The first two Tops locations to offer Double Up Food Bucks in Western New York have seen redemption rates as high as 40%, which is five to six times higher than the typical rate for most other retail coupons, according to store officials. .

“The Double Up Food Bucks program perfectly aligns with Tops’ mission of addressing the fundamental needs of the community in order to help eradicate hunger and enhance the health and well-being of families and children,” said Jeff Cady,vice president of produce and floral for Northeast Shared Services, Northeast Grocery Incorporated’s (parent company of Tops), shared services group. “What better way to provide for our community than ensuring that community members have an easier way to affordably access fresh fruits and vegetables all while being rewarded for their healthier habits.”

The Double Up Food Bucks program is a statewide program, administered by Field & Fork Network, which provides a dollar-for-dollar match on Supplemental Nutrition Assistance Program (SNAP) purchases, up to $20 per day and can be used to purchase local fresh fruits and vegetables. The program is a free resource for anyone receiving SNAP benefits, which increases purchasing power by doubling their benefits. Double Up Food Bucks has contributed over $10 million in healthy food sales with $2.6 million going directly to farmers. For more information visit: www.doubleupnys.com.