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Protocol 80 Owner Explains Google AdWords At JCC

March 30, 2014
By Mallory Diefenbach (mdiefenbach@post-journal.com) , Post-Journal

In the newspaper business, the most important information goes "above the fold," or at the top of the front page. This strategy of putting information "above the fold" doesn't just apply to newspapers, but to the creation of online ads.

 
 

 

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