The Chautauqua Tapestry System of Care Initiative was recently recognized for its work on the county's inaugural suicide awareness and prevention campaign by the Substance Abuse and Mental Heath Services Administration.
The Substance Abuse and Mental Heath Services Administration is the agency within the U.S. Department of Health and Human Services that leads public health efforts to advance the behavioral health of the nation. Its mission is to reduce the impact of substance abuse and mental illness on America's communities.
The Substance Abuse and Mental Heath Services Administration's Caring for Every Child's Mental Health public awareness effort was created in 1994 with the mission to increase awareness around children's mental health. The Caring for Every Child's Mental Health team works to support administration-funded sites through the strategic use of social marketing and communications strategies. The overarching purpose of the team is to stimulate support for a comprehensive system of care approach to children's mental health services.
Each year, the Substance Abuse and Mental Heath Services Administration holds the Excellence in Community Communications and Outreach Recognition Program which showcases and celebrates the outstanding achievements in communications and social marketing by system of care communities. Chautauqua Tapestry was honored with the Silver Award for its Reach Out a Hand suicide awareness and prevention campaign.
"We are incredibly honored to be selected for this award," said Lexy Baglia, social marketer and technical assistance coordinator for Chautauqua Tapestry. "It is an amazing feeling to know that the work you put into something, especially work of this importance, is recognized on a national level as being a valuable asset to our community. A lot of time went into meeting with youth and family focus groups to tailor the messaging and imagery to their wants and needs. I worked closely with our Youth Engagement Specialist Victoria Patti to include the voices and ideas of the youth leadership groups we work with to make sure we really understood the way a message like this needs to be heard. And with the guidance of local and regional experts on suicide prevention, we came up with a safe and hopeful message that we hope will be the light in the darkness for someone in a time of need. This is a proud accomplishment for our team and our community."