If you own a business and are not effectively using the Internet, you're losing money.
That was one bit of advice given during the Small Business Development Center's recent seminar on how local companies can use Web strategies to build profitable relationships. Online competition is becoming more intense for businesses, especially manufacturers and distributors. Seminar topics include e-commerce, search engine strategies, utilizing social media for your business, and video and content marketing.
Curt Anderson, Small Business Development Center consultant, said it is necessary for local businesses, especially manufacturers, to expand their online content.
Jim Parker, Digitell Inc. president and chief executive officer, speaks at the Small Business Development Center seminar on how local companies can use Web strategies to build profitable relationships.
P-J photo by Dennis Phillips
"We feel there is a huge need and demand. This is an opportunity for businesses to get online and take advantage of online opportunities, e-commerce and social media," he said.
Speakers included Elizabeth Gleason, owner of Elizabeth Gleason Design Studio LLC, who presented "Your Website the 24-hour Sales Staff," featuring local manufacturer Weber Knapp; Jason Deering, owner of Jamestown Internet Marketing, presented "94-year-old Westburgh Electric Jumps into e-commerce"; Josh Curcio, owner of Protocol 80, presented "Control Chief Corporation Finds Success on the Web"; Jim Parker, president of Digitell Inc., presented "Harnessing the Power of Video Marketing and Creative Content"; and Christopher Park, affiliate manager at Blair Corporation, presented "Building Profitable Relationships through Affiliate Marketing."
"All five of our speakers have business-to-business Internet relationships," Anderson said.
Parker, who talked about online marketing content, told those in attendance the money they're losing by not being effectively online would not make business owners happy.
"The money you're leaving on the table by not being online would make you sick," he said.
Parker said no business can continue to survive by only using marketing ideas from 25 years ago.
"In order to make money, you need to be in 2013 not 1997," he said.
Sponsors for the seminar included the Chautauqua County Industrial Development Agency, Chautauqua County Chamber of Commerce and the Manufacturers Association of the Southern Tier.