Bachelor degree students in Jamestown Business College's Business Policy and Strategy class recently completed an online business simulation that linked them to other business students around the globe.
The simulation, The Business Strategy Game, presents a fictional business opportunity that requires student teams to successfully produce and market products. In completing the task, students must consider business practices such as production operations; training and development; shipping and inventory; pricing and marketing; social responsibility; and the financing of company operations. The simulation also includes consideration of Six Sigma strategy. The most recent group of teams, including the JBC teams, applied these tasks to the creation of branded and private-label footwear.
Throughout the course of the business simulation, three JBC teams were recognized for their accomplishments and were ranked in the "Global Top 100" during sections of the simulations, once as high as 11th place. Each week there are between 4,000 and 5,000 teams participating globally.
Kathy Reisenweber, Jamestown Business College instructor, said the simulation provided an opportunity for students to put their knowledge and skills to the test.
"As the class is a capstone of their program, it was nice to see them apply a wide range of skills to this hands-on type of learning activity," she said. "It was also great to see them competing with so many other colleges and universities throughout the world."