Pink shirts. Pink hats. And some pink hair, too.
Shawbucks was a sea of pink Sunday to benefit WCA Hospital's breast cancer program. The fourth annual Pink Party featured all the usual fundraising draws: a Chinese, silent and live auctions, food and plenty of music. Fans of Tom Petty and the Heartbreakers in particular were treated as multiple songs from the classic rock group blared during the event.
Sherrie Brookmire, co-organizer of the yearly fundraiser, said she expected strong support this year. More than $9,000 was raised last year for WCA Hospital, and $10,000 was raised in 2011.
Jamie Knowlton gets his hair cut Sunday at Shawbucks.
P-J photo by Eric Tichy
Representing 106.9 Kiss FM, Brookmire said the event is done in March to keep breast cancer awareness active year-round - not just in October.
"There is a lot going on in October with the national Breast Cancer Awareness Month," Brookmire said Sunday in Shawbucks. "So we decided, 'Hey, let's do it in March and get people to come out and support the cause.'
"We want the awareness to always be there, so this is a good way of reminding people."
Shawbucks owner Kurt Johnson, too, said it's important to keep the awareness campaign going.
"This is all for a good cause," Johnson said. "I think it's a good way to always have that awareness there, and now is the time to do it."
The Pink Party was hosted by Salon 1. Jamestown residents Jamie Knowlton and Jennifer Graham were just two of many to get their hair cut. Asked to pose for a photograph, Graham said she would get a few pink extensions put into her hair.
The trend was popular inside Shawbucks, as hair quickly matched the pink attire around the bar and restaurant.
Brookmire, meanwhile, said she expects to top last year's fundraising output.
"I think we will raise a lot here," she said. "Every penny of it will go towards the hospital. It's a great cause."