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Ad Department Wins Awards

The Post-Journal’s Wine Time, Friday The 13th Special Take First Place

July 1, 2012
By The Post-Journal (editorial@post-journal.com) , The Post-Journal

The New York Newspapers Advertising & Marketing Executives recognized The Post-Journal of Jamestown for excellence in advertising with nine awards at the organization's annual meeting in Corning.

The awards were accept by Debra Brunner, The Post-Journal's advertising director.

The newspaper took the first-place award for:

Advertising Section-Newspaper Supplement: Wine Time, a feature book highlighting the local wineries and businesses along the wine trail.

Online Static Advertisement: Certified Auto Repair

Locally prepared color: Chautauqua Comics, a 3-page spread, spadea ad around the Sunday comic section.

Innovative Idea: Friday the 13th, a special section on Friday, May 13, offering 13 ad spaces, an attention-grabbing front page and, in keeping with the theme, two pages of superstitions and party ideas.

The newspaper was awarded second place for:

Newspaper Self Promotion: Memorable Dates, a magazine that highlights the top front page stories from the previous year targeting the both the reader with a recap of the top events and advertiser with an opportunity to grab the interest and focus of the consumer reading the section.

Ad Campaign: Business Spotlight, a four-week Saturday and Sunday campaign that gives advertisers a consistent presence in the paper over a month's time.

Advertising Section - Specialty Supplement: Vacation Guide, an annual guide and calendar for area residents and tourists alike for events and activities in the region.

Community Service: Hometown Heroes, a sponsorship as well as a partnership with the American Red Cross. An annual awards dinner saluted seven local heroes in different categories as nominated by their peers. Awards included a Humanitarian Award, Youth Award and Animal Rescue Award. The newspaper published the book, inserted it into the daily newspaper and distributed the book at the awards dinner .

Online Animated Advertisement: Zahm & Matson ad featuring lawnmowers "cutting down" the grass to information.

 
 

 

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