First, I have to say our new Downtown Jamestown Farmer's Market was a great success.
We moved the event to Foundry Alley - which is located at 119-121 W. Third St. between Second and Third streets. It was a huge success. We had great farmers who presented a very high quality of local agricultural products. We had food. We had entertainment. We had tables and chairs for people to sit in. We had Cornell Cooperative Extension, which did continual food demonstrations. We had Univera who provided a major sponsorship as their commitment to healthy living. WRFA did a remote broadcast as well as the "Town Square" with John Siggins from WJTN. We would also like people to know we have reserved Farmer's Market parking immediately behind the Renaissance Center Building. This will now be a weekly event held every Friday from 10 a.m. to 3 p.m.
I also have to report I had discussion with Kurt Silcott, who is CEO of the Jamestown Savings Bank Arena. He indicated they had a great concert and a great turnout for Boyz II Men - just another testimonial to the great things happening in our city and also the commitment of the arena to make our community even better. This concert, along with the Farmer's Market, brought hundreds of people to downtown Jamestown. I can't tell you how good it makes you feel to see people walking everywhere in our downtown. Thank you to all who provide events and activities, as well as those taking part and attending these activities.
Now back to the Fireball Run for this September. We are producing a DVD for the promotion of Jamestown and our attractions. This will be shown on the Fireball Run website and be viewed worldwide. We are working with Mayor Sam Teresi to make this the best possible production we can as it will be seen by millions of people. We want to do a great community shot expounding on the fact that Jamestown is "our town" and we want to make it "everyone's town." On Tuesday. June 12, at 3:30 p.m., we would ask as many of you as possible to gather at Tracy Plaza, by City Hall, to take part in a community picture. You can wear your work clothes, your uniforms, your dress clothes, as we want this to truly represent Jamestown and how great it is. This is for young and old alike - we want everyone to show up. Once this DVD is completed it will be shipped to Universal Studios in Florida for airing and website use. One of these is produced for every destination the Fireball Run will visit. Let's make the shots of Jamestown the best of all. This will probably take only about 20 minutes. And you can all help and be part of it. If you have any questions you can call either the Mayor's Office or DJDC at 664-2477.
The Fireball Run is a fairly big event and I intend to give you updates on a continual basis - I will try and point out how big this actually is. This week I got a note from Universal about the effectiveness of the Fireball Run event. It is reported Florida's Space Coast Tourism has joined the event as an advertiser. They are working to have a female astronaut on the official entry form, marking the second consecutive year for astronaut participation in the run. Florida's Space Coast will be actively promoting the Northeast United States.
The other information that is really impressive is this event will be viewed by 40,000,000 viewers throughout the United States and the world. Simply put that means the eyes of the world will be on Jamestown when the Fireball Run arrives in Jamestown. Universal also reports all local affiliates will cover this race for America's missing children. I believe this will include NBC, CBS, ABC and Fox News. Universal has indicated a release of the 2012 run in episodic form in addition to the actual film production. This means, basically, that the Fireball Run will debut Jan. 1, 2013.