The Fireball Run is coming to Jamestown this fall.
The Fireball Run Adventurally is an action-packed, eight-day, 2,500-mile adventurally for a good cause - locating missing children.
The adventurally's website says the Fireball Run is not a road race and is unlike any rally competition in the world. Using more brain power than horsepower, driving teams must solve clues and accomplish missions in order navigate the route and score.
Annually, Fireball Run distributes nearly 75,000 posters each year which to date has aided in the recovery effort of 38 missing children.
The Fireball Run provides many benefits to the towns and cities at which it stops at, including live-streaming coverage, marketing workshops, advertising, an injection of spending from the teams at local shops and donations.
According to Lee Harkness, Downtown Jamestown Development Corporation executive director, out of the blue a few weeks ago, he received a call from J. Sanchez, Fireball Run executive producer, saying that he was interested in having the Fireball Run come to Jamestown.
"It was amazing," said Sanchez. "We had originally overlooked the destination, and it would be a tragedy had we not discovered this location."
Every year, the Fireball Run team sees 30 cities and only eight are selected. Sanchez said the things that attracted his team was Jamestown's contribution to culture and development, including the Robert H. Jackson Center, the Roger Tory Peterson Institute, Lucy-Desi museum and 10,000 Maniacs, as well as that its the birthplace of the crescent wrench and 4-in-1 screwdriver.
"Jamestown just seems like a fascinating community," he said.
The adventurally will take place Sept. 21-29. Jamestown will be the second stop on the team's journey, with the teams arriving Sunday, Sept. 23.
Fireball Run is a live event for the cities it is in, streamed live, and then filmed as part of episodic and motion picture series.
"It's a massive, life-sized, Trivial Pursuit game," Sanchez said. "We take points of interests and what makes a community unique and turn them into a life-size trivial pursuit game, with 15,000 missions.
"What people would put into brochures to attract people to its destination, we turn it into an interactive, entertaining game. The participants are learning, and by putting it in a creative atmosphere and filming it, it's actually educating the audience," he said.
The teams will go to different locations throughout the area, including Cummins, Panama Rocks, the Fenton History Center, Robert H. Jackson Center, the Jamestown Savings Bank Arena, the Roger Tory Peterson Institute, Audubon Center and Sanctuary and the Lucy-Desi museum, to complete contests relating to each place and earn points.
For example, the Fireball Run crew wants to have the teams play an instrument at the Infinity Center and have the 10,000 Maniacs judge them and have a board where contestants have to screw down bolts with a crescent wrench, said Harkness.
"A lot of times we are compared to the Amazing Race, but the major difference is unlike Amazing Race, instead of jumping off of 10-story buildings and eating grubs, everything in Fireball Run is doable Everything you see in the Fireball Run, you can go to, visit and see. It becomes fantastic destination marketing for these communities."
BENEFITS FOR JAMESTOWN
"The bottom-line figure here is that 40 million people will be seeing Jamestown on TV," said Harkness. "While they're here shooting, Jamestown will be seen by the entire world."
"The Fireball Run provides the excuse for a community to brag about itself, and do it in a way that is very creative, exciting and entertaining so that someone in California would find it interesting as well as somebody in Italy," said Sanchez.
Harkness also said that each team is supposed to spend $250 each day at local shops and they also gets points for joining Jamestown organizations. The fact that they are going to spend that kind of money while they're in the city is very important, he said.
One of the other benefits is the actual people that are competing in the Fireball Run.
"The teams are everything from business leaders to celebrities. The teams aren't just anyone," Sanchez said. "They are ones you would want to showcase your communities to because they are the ones who are keys to industry. They're influential and valuable people."
Mayor Sam Teresi will also be able to select a local children's not-for-profit and the Fireball Run and its team will donate toys, food, clothing, art supplies or whatever the modality is to support that local effort.
"It's our way of saying thanks to a community that has hosted and shown us an incredible experience for that small window that we are out there," Sanchez said.
David Hickman, Fireball Run executive to the production and former "mad man," will be leading a marketing workshop on Friday in Jamestown, which is free and open to anyone who would like to attend.
"David teaches a community how to promote itself and leverage Fireball Run to its best advantage Everything David teaches in that workshop is applicable to any other event or any other marketing aspects that somebody would do in the community," said Sanchez.
For more information about the workshop, call the DJDC at 664-2477.
The adventurally is ran in support of the Race to Recover America's Missing Children, the country's largest and longest "active recovery effort" for missing and abducted children.
The Fireball Run elicits over $34 million in publicity from television news coverage and the focus of over 100 newspaper stories across America annually, according to the Fireball Run's website.
Forty teams will compete in the adventurally, with each team representing a missing child from their home region. Their mission is to distribute over a 1,000 posters during the 15-city, 2,500-mile adventure, as an awareness campaign to aid in the recovery of that missing child. Each team also has a decal featuring the child affixed to its vehicle.
"The cases we take are children that often times Fireball Run is their only hope for media and a recovery but all the sudden when we put them on the side of a half a million dollar Lamborghini, everybody wants to talk about them, and that is how we aid in the recovery process for missing children," said Sanchez.
Annually, Fireball Run distributes nearly 75,000 posters which to date has aided in the recovery effort of 38 missing children.
For more information about the adventurally, visit www.fireballrun.com.