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In Entertainment Industry, Promotion Is Everything

February 23, 2012
By Scott Shelters - Features/Entertainment Reporter (sshelters@post-journal.com) , The Post-Journal

In the entertainment industry, promotion is everything. It doesn't matter if you're Brian McKnight or a guitarist playing bars on the weekend, if you can't get the word out on what you're up to, people aren't going to come to your shows or buy your recordings.

 
 
 

 

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