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The Real Apple TV

September 14, 2009 - Dave Hecei
Three years ago Apple announced a new product they were working on, the Apple TV. At the time they were going to call it iTV but had trouble with the rights to that name. When it finally shipped in March of 2007 it was called Apple TV. This small box is an interface between your Mac/PC, the Internet, and your HDTV. It shipped with 40 gigabytes of storage, which Apple quickly increased with the addition of a 160 GB model.

Today, Sept. 14th, Apple seems to have dropped the 40 GB model and lowered the price of the 160 GB model to $229. This is a great move and if you were the one person who was waffling on whether to buy an Apple TV, this might tilt the scales for you.

Of course this move can be read a few different ways. First, Apple has decided to lower operating costs and got rid of an item with multiple configurations. The prices for components have most likely come down and it makes sense to just have the one item. Apple did a similar thing with hard drive based iPods recently. Now there is just one iPod Classic.

Another way to read this, Apple is getting ready to kill the Apple TV and this is just a way to get rid of the last remaining units. The Apple TV is something that Steve Jobs, Apple CEO, has described in the past as a ‘hobby’. I think the Apple TV is a great product and one that with a bit more effort of Apple could become an important part of their Internet media strategy.

The last way is the possibility of something even better coming next year. Since there is no big January Mac oriented expo we may not know for a while. There is still the rumor that Apple may actually attend or even do a keynote at the 2010 CES (Consumer Electronics Show). If they announce that they will be attending next years CES it’s almost a lock that there will be some type of new Apple TV product.

If you check back in the Apple news, there is a huge networking facility that is being built in North Carolina. This could be something to do with online content, iTunes, but what if this could be some new Internet based media service for streaming music, movies, and TV shows to a Mac, iPhone/iPod Touch, or a new Apple TV.

Personally, instead of making another small box that attaches to your TV, make the TV itself. An Apple 32, 37, and 42-inch LCD TV with built-in Apple TV components would be one of the coolest televisions ever made. This would be the REAL Apple TV.


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