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How Much?

September 24, 2012 - Dave Hecei
It was quite a surprise when Tim Cook, Apple CEO, seemingly finished his keynote on the new iPhone 5. He didn't and continued on with his keynote to start in with new iPods and a new version of iTunes.

Most everyone suspected that the event held on September 14th was to be the new iPhone release, but Apple shocked the crowed with a redesigned iPod Touch, which matches closely with the new iPhone, and a complete redesign of the iPod Nano.

The Touch, which most regard it as an iPhone without the phone, has the same taller screen dimension as the iPhone 5.

The all-new Nano has gone from a tiny square design to one that makes it look like a smaller Touch. Even though it looks more like the Touch, the Nano does not have App capabilities, camera, or even WiFi.

This doesn't mean that the Nano is bad, it's just a music player. Ah, but I went too far. The previous Nano only played music, but the new model can now play video again. It may not have a WiFi network connection, but it does have Bluetooth - something no other Nano had. This Nano does have an FM radio with pause and resume. You can pause your music, or more likely, a sporting event, or talk show for up to 30 minutes. Sort of like a DVR (or TiVO) for FM radio. It's too bad that this 7th generation Nano doesn't have a camera/camcorder built-in like the 5th gen model. I'm sure Apple had their reasons.

Now on to the real problem - pricing. Apple products are well known to be high quality with superior designs and UIs. They are also well known to be premium priced and these new iPods are no exception. The problem is the much rumored iPad mini.

The Nano at $149 is OK. The Touch priced at $299 and $399 is confusing. If Apple is really bringing a mini iPad to the market, supposedly to compete with Amazon's Fire HD and Google's Nexus 7, how can they price it competitively with the Touch priced so high? The 7-inch Fire and base Nexus 7 is $199. The 8.9-inch Fire is $299. Can Apple sell an iPad mini for $299? If they do, who would pay $299 for a 4-inch Touch?

It's all a bit confusing. But then again, we don't even know for sure that Apple is even going to release an iPad mini this year, do we.


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